Then, I brought in the WEAPON,
Amanda Dobson.
The strongest marketing systems developer and implementer I know and we went to work on building a RADICAL new way of communicating with our customer base.
Amanda's first experiments were un-imaginable. I remember us sending text messages to 1100 people one Sunday morning and raking in over $9000 in sales.
Push notifications were driving traffic to new content and selling up to $1000 per day per site. (We operate 11) and we moved ALL our new members into FB Bots for stick and remarking.
Soon Push, SMS and Bots were pulling in more than email.
We had won!
Not so soon.
Just as we passed the threshold of success, we received notice from Facebook that we had violated TOS and we had to correct or be shut down and we lost our SMS provider all in the same day…
Back to square one.
Back I went to the phones and fortunately, “The Sheik” walked us through best practices, luckily before we were toast.
We made his corrections and all was good.
Now we could scale.
Long story short, we changed our strategy one more time and began using FB Bots, SMS, Push and even retargeting to precede and MATCH our email messages.
The results are UN-REAL. 97% click through rates on SMS, Double open rates on pre-ceeded emails, 12,000+ increase in Facebook engagement with bots… It’s NUTS!
Plus our sender scores SKYROCKED in email to an average 99%, Delivery is 99.7% and thanks to “Roland’s Turret” Click Through Rates TRIPLED!
Then….
My wicked smart partner Roland Fraiser kicked EVERYTHING up a notch by creating a messaging creation system that takes ALL the guesswork out of what to say to our customers.
It uses a decision wheel that pairs emotional drivers, brain chemicals and proven motivators to make message creation a snap, complete with a 30 day loop calendar.
I'll show it to you in just a minute...
In the end, we not only survived this near disaster, we are WAY better off for it and now we are rolling out this new Synchronized Multi-Point Attack style of communications across all of our brands.
We have just added ringless voice mail with 900% ROI on 1st test BTW…
I'll share more on that in a moment.
Let's take a look at Roland's genius message wheel...