When I started writing copy and creating offers, I was an overdrawn, frazzled and dead-broke ecommerce business failure.
I had not one but two brand-new babies, three teenagers under my roof and a now ex-wife who was as
mean as a rattlesnake. At least once a month I considered
taking my own life. All I ever wanted was to be a success in business, and I was failing, bad.
It sucked.
I sucked.… and my dream of being a big-shot businessman was just that, a dream.
That’s when I met the “
Chemist,” a real-life chemist turned copywriter.
He had created a
10-step formula of mostly “lifting” other writers’ offers and dropping the steps into a sequence template that worked most of the time.
The whole process took
just a few hours. He didn’t have any idea why these offers worked, and I sure as hell didn’t —
the point was, they did… and the system was scalable and repeatable.
Over the next two years, around the birth of internet marketing, I practiced by writing
countless offers… Some were winners and many were losers, but surprisingly, after a very short amount of time
I became a millionaire for the first time.
Over the next few years, I started studying the “why” behind the chemist’s system and expanded on it, ultimately creating the
“21-step formula” I use today…
I was banking MILLIONS.
But…