Eban Pagan sucks as a pitch man but, without a doubt he is “my guru” when it comes to running a business. I made this little video to explain why.
Click the link below to see Eban actually up-pitch you on an idea…
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I had lunch today at a great little Philly Cheese Steak place here in Austin. As I went to get napkins I noticed this sign. This is a GREAT the headline. NOT the typical kids it free crap you see at Dennys.
This is a great example of what I call peeling’ the onion. In other words getting to the real source of pain or pleasure of your customers.
Nobody that ever wanted a drill bought a drill. The all wanted a hole.
Here’s simple exercise you can use to insure you do a better job at this.
The next time you decide to write a benefit like “Kids Eat Free” ad the word SO! What comes out next will 9 times out of 10 be a much better headline tht touches your customer on a much deeper emotional level.
Kids Eat Free SO You Don’t Have To Do The Dishes Tonight.
Disk Brakes SO You Can Stop Quickly and Protect Your Family.
Smells Great SO So She Won’t Be Able To Keep Her Hands Off You.
Get It! The headline should be about the dishes, the work, the source of the pain, or the pleasure. It’s all about stirring an emotion.
I hope you’ll try this the next time you wan to write a compelling headline.
Comment and tell me what you think about this post or I’ll tape a kittens feet to the floor.
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Pope Benedict XVI says social networking sites such as Facebook and MySpace can foster friendships and understanding, but warns they also can isolate people and marginalize others.
Pope Benedict gave serious props to social media sites like Facebook and MySpace in his annual message Friday for the World Day of Communications.
Benedict called them “gifts” new technologies , social networking sites, saying they fuel our “fundamental desire” as people to communicate and belong
But he also warns that “obsessive” virtual socializing can isolate people from real interaction and deepen the digital divide by excluding those already marginalized.
He also urged users and the sites themselves to self police for “goodness” and thwart perverse sexual conduct online.
All this comes as the vatican plans to open it’s own streaming vidop channel online just a few days.
Watch Steve Jobs, perhaps the greatest salesman who ever lived do his voodoo…
If you liked this video Stumble and Digg it…You owe me that much
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